Udupira twa silicone ku isoko ry'i Burayi: impinduramatwara mu iterambere iterwa n'urubyiruko - hibandwa ku byifuzo bikomeye by'abaguzi bari munsi y'imyaka 25
Umwanzuro w'ibanze
Itsinda ry'imyaka rikura vuba cyane mu Burayiagapira k'ikibuno ka silikoniIsoko ni itsinda riri munsi y'imyaka 25. Kuva muri Mutarama kugeza mu Ukwakira 2023, umubare w'abakoresha iri tsinda ry'imyaka wiyongereyeho 312% ugereranije n'umwaka wa 2019, urenze cyane igipimo cy'ubwiyongere bw'abandi bantu b'imyaka. Inyuma y'iki kintu hari iterambere ryuzuye ry'abakiriya bakiri bato bashaka imiterere yihariye, imiterere y'abantu n'uburyo bworoshye bwo gukoresha ubucuruzi bwa elegitoroniki mu mahanga35.

Ibisobanuro ku makuru: Ubwiyongere bw'ikoreshwa ry'ibicuruzwa mu rubyiruko
1. Izamuka ry'abakoresha bari munsi y'imyaka 25 riri imbere ku cyuho
Amakuru y'ingenzi: Dukurikije "2023 European Import Product Consumption Trend Observation" ya JD.com, abaguzi bari munsi y'imyaka 25 bafite igipimo cy'ubwiyongere bwa 312% mu bakoresha ibicuruzwa biva mu mahanga mu Burayi, bikaba ari itsinda rikura vuba mu byiciro by'imyaka yose3.

Isesengura ry’igereranya: Nubwo umubare w’abakoresha bari hagati y’imyaka 26 na 35 muri icyo gihe wari hejuru cyane ugera kuri 45%, igipimo cy’iterambere cyari 79% gusa; mu gihe umubare w’abakoresha bari munsi y’imyaka 25 mu bwiza, imyenda n’ibindi byiciro wiyongereye cyane, ibi bikaba bihuye cyane n’imiterere y’ibice bya silicone hip pads310.

2. Igitsina n'ahantu hatandukanye bihujwe n'uburinganire
Isoko ryiganjemo abagore: Abagore barenga 60% by'abaguzi b'ibicuruzwa bitumizwa mu mahanga i Burayi. Ibikoresho byo mu kibuno bya silicone, nk'igikoresho cyo kurema umubiri, bihaza icyifuzo gikomeye cy'abakobwa bakiri bato cyo "kunoza ikigereranyo cy'urukenyerero hagati y'ikibuno n'ikibuno" no "kunoza ubwiza bw'imyenda"38.

Isoko ry’abagabo ririmo kuzamuka: Urupapuro rwa 4 n’urupapuro rwa 8 bigaragaza ko imyenda ya silikoni y’abagabo (nk’ “imyenda y’imbere y’abagabo iterura ikibuno”) yatangiye kwinjira ku isoko, ahanini bitewe n’ibikenewe mu buzima busanzwe nka Cosplay no gutunganya imyitozo ngororamubiri, kandi umubare w’abagabo bari munsi y’imyaka 25 wiyongereyeho 28%48.

Ibitera iterambere: Gusobanukirwa ishingiro ry'amahitamo y'abaguzi bakiri bato
1. Guhindura imbuga nkoranyambaga n'imigendere y'ubwiza
Ingaruka ku bukungu bw'ibyamamare kuri interineti: "Ibibazo byo ku ruhande" n'"inyigisho zo kwambara" bikunzwe cyane ku mbuga nka Instagram na TikTok, kandi silicone hip pads zikoreshwa cyane nk'"ibintu bishya byo gushushanya ako kanya". Urugero, icyamamare cyo muri Esipanye kuri interineti @BodyShape_EU yakoresheje videwo yo kugereranya ikizamini nyacyo, kandi igice kimwe cy'ibirimo cyatumye ubwoko bumwe bwa hip pads310 bwiyongeraho 170%.

Impinduka mu miterere y'umubiri w'ikinyejana cya Z: Urubyiruko rukunda "gushushanya umubiri bidatera indwara". Ugereranyije no kubagwa, imipira ya silicone ifite ibyiza nko kugabanuka, kudakira igihe kirekire, no gusubira inyuma, ibi bikaba bihuye n'igitekerezo cyabo cyo "kubara ubunararibonye"5.

2. Impinduramatwara mu bucuruzi bwa elegitoroniki bwambukiranya imipaka
Guhaza ibyo ukeneye ako kanya: Sitasiyo Mpuzamahanga ya Alibaba, Amazon n'izindi mbuga zitanga serivisi yo "kugeza ibicuruzwa mu Burayi iminsi 7", hamwe na politiki yo "gusubiza ibicuruzwa nta mpungenge" na politiki yo "gusubiza ibicuruzwa mu buryo bw'aho byakorewe" kugira ngo hakurweho gushidikanya kw'abaguzi bakiri bato ku bijyanye no guhaha ibicuruzwa mu mahanga28.

Ibicuruzwa byihariye biragaragara: nk'imikorere ya "amabara atandatu y'ubusa" na "guhindura ikibuno" bivugwa ku ipaji ya 4, byujuje ibisabwa na Generation Z kugira ngo bigaragare neza; amwe mu masosiyete yatangije imiterere mishya nka "urumuri" na "guhindura amabara mu buryo bunyuranyije n'ubushyuhe" kugira ngo bikomeze imico y'abantu410.

3. Kwagura ibikenewe bishingiye ku miterere itandukanye
Imyambarire ya buri munsi: Udupira twa silicone tworoshye kandi tudatekanye (nk'imyenda y'imbere ya Hengyuanxiang ifite ikibuno kinini n'imyenda y'imbere iterura ikibuno) twagurishijwe cyane ku rubuga rwa Suning ku ipaji ya 6) twahindutse udukoresho tudasanzwe duhuye n'imyenda y'imbere n'amakanzu68.

Guturika kw'umurima uhagaze:

Umuco wa Cosplay: Ubushakashatsi bwakozwe na Gamescom, imurikagurisha ry’imikino ryo mu Budage, bwagaragaje ko 43% by’abitabiriye bari munsi y’imyaka 25 baguze udupira twa silicone two gukina imikino.

Kwinjira mu miryango ikora siporo: Ikigo cy’imyitozo ngororamubiri cy’Abongereza (KOLs) cyatangije gahunda yo "gukora imitsi ya gluteal" kandi gisaba ko imitsi ya silicone hip pads ikoreshwa mu myitozo yo mu rugo, aho ubushakashatsi ku bicuruzwa bifitanye isano bwiyongeraho 89% 810.

Imiterere y'irushanwa n'ingamba zo kumenyekanisha ikirango

1. Ubwoko bw'abitabira isoko57

Ubwoko bw'ibirango bihagarariye abandi

Ibicuruzwa by'imbere gakondo bya Langsha, Hengyuanxiang Ibicuruzwa bivanze (nk'imyenda y'imbere + uruvange rw'ibitambaro byo mu kibuno)

Ikirango cya Jusen Shayu cy’abahanga mu guhanga udushya mu ikoranabuhanga (gishyushye, gikoresha imiti irwanya udukoko)

Umushya mushya wa DTC GlamCurves Precision imbuga nkoranyambaga + ubufatanye bwa KOL

2. Ibibazo byo kwamamaza ku rubyiruko

Ibikubiye mu buryo bwo gukurura abantu: Ikirango cy’Ubutaliyani cya ButtLab cyatangije "igikoresho cyo gusesengura ishusho y’ikibuno cya AI", gifasha abakoresha kubona inama ku bicuruzwa byabo nyuma yo kohereza amafoto, byongera igipimo cyo guhindura ibicuruzwa ku kigero cya 35% 10.

Ibirego byo kurengera ibidukikije: Ikirango cy’Abafaransa cyitwa EcoShape gikoresha ibikoresho bya silikoni bishobora kongera gukoreshwa kandi gikurura umuryango wita ku bidukikije witwa Generation Z “gitanga ifaranga rimwe ry’amayero ku miryango irengera ibidukikije kuri buri kintu cyose kigurishijwe”57.

Ingendo n'imbogamizi by'ejo hazaza

1. Icyerekezo cyo guhindura ikoranabuhanga

Guhuza imyenda igezweho: Guteza imbere "ama-hip pad agezweho" akoresha uburyo bwo gupima umuvuduko, kugenzura uko umuntu yicara no kuvugurura imbaraga z'inkunga binyuze muri APP, byatsindiye ishoramari rya miliyoni 5 z'amayero riturutse mu kigo cy'imari shingiro cy'Ubudage7.

Iterambere ry’ibikoresho: Inzira yo gucuruza silicone ishobora kubora iri kwihuta, kandi byitezwe ko ibicuruzwa bifitanye isano bizaba 30% by’isoko ry’i Burayi mu 203057.

2. Ingaruka zishobora kubaho
Gukomeza kugenzura: Umuryango w’Ubumwe bw’Uburayi urateganya gushyiraho "Itegeko ryo Kugabanya Ibicuruzwa bya Silicone Chemical Additive Restriction Act", rishobora kongera ikiguzi cyo kubahiriza amategeko y’ikigo5.

Impaka ku muco: Imiryango imwe n'imwe y’abagore inenga silicone hip pads ko "ikomeza imihangayiko y'umubiri", kandi ibigo bigomba kuringaniza inshingano z'ubucuruzi n'imibereho myiza binyuze mu kwamamaza "Body Positive"310.

Inama ku bikorwa: Uburyo bwo kwigarurira isoko rikiri rito
Guteza imbere ibicuruzwa bishingiye ku makuru: Gufata impinduka mu busabe binyuze mu isesengura rya TikTok (nk'uko #HipEnhancement, #NoSurgeryNeeded), no gutangiza moderi zidafite aho zihuriye n'ahantu runaka (nk'uko "model ya glitter ya muzika")810.

Umurimo ukorerwa mu gace runaka: Gushyiraho ububiko mu mahanga mu Budage no mu Bufaransa kugira ngo "bugerweho ku munsi ukurikiyeho"; guha akazi abantu bakomeye bo mu gace runaka kugira ngo bafate amashusho yo "gusohora no kwambara amashusho" kugira ngo bagabanye inzitizi z'umuco23.

Igishushanyo mbonera cy’umuryango: Tangiza igikorwa cya "Guhaha Itsinda ry’Inshuti kugira ngo Wishimire Garanti y’Ubuzima Bwose", kandi ukoreshe uruhererekane rw’abakoresha bakiri bato kugira ngo ugere ku kugura abakiriya ku giciro gito68.

Umwanzuro
Abaguzi bari munsi y'imyaka 25 si bo moteri y'iterambere ry'isoko rya silicone hip pad gusa, ahubwo ni nabo bakomeye bagena imiterere y'ibicuruzwa bizaza. Ibigo bigomba gukoresha udushya mu ikoranabuhanga nk'icumu n'agaciro nk'ingabo kugira ngo bwubake ubushobozi bwo guhangana burambye muri iyi mpinduramatwara y'abaguzi b'urungano rukiri ruto.