Umucuruzi wo muri Amerika y'Epfo yatumije ibice 300 byo kugeragezwa! Kuki iyi Shapewear yashimishije isoko rya Amerika y'Epfo?

Mu mugabane w’Amerika y’Epfo ushyushye, imideli yahoraga ivanze n’uburyo bwo kugaragaza ubutwari n’imibereho. Mu myaka ya vuba aha, imyenda yo kwambara mu buryo bw’ibishushanyo, hamwe n’ibyiza byayo by’ingenzi byo “gushushanya nta mbogamizi, ihumure no gukoresha ibintu byinshi,” yagiye ihinduka “ikintu cy’ingenzi” mu myenda y’abagore bo muri Amerika y’Epfo. Byaba ingendo za buri munsi, iserukiramuco ry’umuziki, cyangwa ifunguro ryiza, imyenda yo kwambara mu buryo bw’ibishushanyo ihora yongera imiterere yayo. Vuba aha, inkuru ishimishije yakwirakwiriye mu bacuruza imyenda bo muri Amerika y’Epfo: ikigo cy’ubucuruzi kizwi cyane cyo muri ako gace cyagiranye ubufatanye ku mugaragaro n’ikigo mpuzamahanga cy’imyenda yo kwambara mu buryo bw’ibishushanyo, kandi itsinda rya mbere ry’abantu 300imyenda yo mu bwokoIbikoresho byo gutumiza mu igerageza byashyizwe ahagaragara, bizaboneka vuba ku isoko rya Amerika y'Epfo, bizanira abaguzi bo muri ako gace ubunararibonye bushya bwo gutunganya no gutunganya.

Gukemura neza ibyo Amerika y'Epfo ikeneye: Urugendo rw'inzira ebyiri inyuma y'urubanza
Gushaka "ubwiza buhebuje" kw'abagore bo muri Amerika y'Epfo biri mu ngirabuzima fatizo zabo. Bifuza gushyira imbere igipimo cy'ikibuno cyabo kuva ku kibuno kugeza ku kibuno binyuze mu myenda, mu gihe bashyira imbere ihumure—nyuma ya byose, mu kirere gishyushye kandi gikonje cyo muri Amerika y'Epfo, imyenda ipfutse kandi ifashe cyane imaze igihe kinini idakora. Iyi gahunda y'igerageza ry'imyenda 300 y'imyenda ipfutse yasubije neza ku ngingo zikomeye z'isoko rya Amerika y'Epfo, itsindira abayicuruza.

Mu bushakashatsi bw’ibanze, abakwirakwiza ibicuruzwa bavumbuye ko ibyo abaguzi bo mu gace bakeneye ku bijyanye n’imyambaro yo mu bwoko bw’imyambaro bibanda ku bintu bitatu by’ingenzi: icya mbere, uburyo bwo kuyishushanya bugomba kuba "bukwiriye," gukaza inda no kuzamura amatako nta gukanda uruhu cyangwa ngo bibuze kugenda; icya kabiri, imyenda igomba kuba ijyanye n’ikirere, ishobora guhumeka, ifata ibyuya, kandi ikaba ikwiriye uruhu, bigatuma imererwa neza ndetse no mu gihe cyo kwambara igihe kirekire; icya gatatu, imiterere yayo igomba kwakira ubwoko butandukanye bw’imibiri, kuko abagore bo muri Amerika y’Epfo bafite imiterere itandukanye y’umubiri, isaba ingano zose kuva kuri S kugeza kuri XXXL kugira ngo ihuze n’ibyo abaguzi batandukanye bakeneye. Iyi myambaro yo mu bwoko bw’imyambaro yujuje neza ibi bisabwa: umwenda woroshye uhuza inkunga n’uburyo bwo guhumeka, ukagera ku miterere n’ihumure; uburyo bwo gukata mu rukenyerero bureshya n’uburyo abagore bo muri Amerika y’Epfo bambara, butuma ikibuno n’inda birushaho kumera neza mu gihe bazamuye amatako kugira ngo agire isura nziza; imiterere yo kudoda idahindagurika ituma iguma itagaragara neza iyo ihujwe n’ibintu bizwi cyane byo muri ako gace nko ku majipo apfutse, amajipo magufi, na jeans, bigatuma koko igera ku "miterere itagaragara".

Byongeye kandi, politiki y’ubufatanye y’ikirango yatanze inkunga ikomeye ku itegeko ry’igerageza. Ku mucuruzi wo muri Amerika y'Epfo, amabwiriza yo kugerageza ku byiciro bito yagabanyije ibyago byo ku isoko kandi yemerera gukusanya ibitekerezo by’abaguzi vuba, bituma habaho ubufatanye bunini nyuma. Uburyo iki kigo cyatangaga ibicuruzwa neza, kugenzura neza ubuziranenge, ndetse n’ubushobozi bwo guhindura ibintu kugira ngo bihuze n’ibyo isoko ry’aho rikeneye byashyize icyizere mu mucuruzi kuri ubu bufatanye. “Twatekereje ku birango byinshi maze amaherezo duhitamo iyi myambaro, atari ukubera ubwiza bwayo bwiza, ahubwo no kubera ko isobanukiwe n’isoko rya Amerika y'Epfo n’abaguzi bacu,” nk’uko uyu mucuruzi yabitangaje ubwo yavugaga ku mpamvu y’ibanze yo gukorana.

Akamaro k'amabwiriza 300 y'iburanisha: Uretse kuba ari amabwiriza gusa, ni "ibuye rigana ku isoko"

Ku mucuruzi wo muri Amerika y'Epfo, izi manda 300 z'igerageza zigaragaza neza isoko n'ikimenyetso cy'uko yizeye ubushobozi bw'ibicuruzwa. Mu gihe cy'igerageza, izi myenda izagera ku baguzi baturutse mu byiciro bitandukanye binyuze mu nzira zitandukanye, harimo amaduka asanzwe, ibitekerezo ku mbuga nkoranyambaga, n'ibikorwa by'uburambe bw'abaturage. Umucuruzi arateganya gukusanya ibitekerezo by'abakoresha ku giti cyabo—nk'uburyo imyenda imeze neza, kunyurwa n'imiterere yayo, n'ingano ikwiranye— hanyuma akavugana n'ikirango kugira ngo arusheho kunoza icyerekezo cy'ibicuruzwa, yitegure gukwirakwizwa ku bwinshi nyuma.

Ku baguzi bo muri Amerika y'Epfo, iri tegeko ry'igerageza bivuze ko batagikeneye kwishingikiriza ku bagurisha bahenze cyangwa inzira zidasanzwe zo gutumizwa mu mahanga kugira ngo bagure imyenda ihuza ubuziranenge mpuzamahanga n'imiterere y'aho batuye. Umugore umwe wo muri Amerika y'Epfo wamenye iby'iryo tegeko ry'igerageza mbere y'igihe yagize ati: “Twahoraga twiringira imyenda myiza kandi ishimishije, igaragaza imikurire yacu idasize inyuma ihumure. Dutegereje gutungurwa n'iki gicuruzwa cy'igerageza.”