Inyigo ku bacuruza ibikoresho bya siporo bakura mu bucuruzi binyuze mu myambaro ya silicone Hip pads

Mu gihe abacuruza ibikoresho bya siporo bagikomeje kwihatira guhangana mu byiciro gakondo nko gusiganwa ku magare no mu magare, itsinda ry’abakora mu nganda z’abahanga bamaze kwibanda ku isoko ry’ubucuruzi ryaudupira twa silikoni two mu kibuno.Amakuru agaragaza ko igipimo cy’iterambere ry’ibikoresho birinda siporo ku isi kigera kuri 12.7% ku mwaka, aho silicone hip pads yinjirira vuba mu buryo bwo gusiganwa ku magare, gusiganwa ku rubura, no gusiganwa ku magare bitewe n’inyungu ebyiri zabyo zo “kurinda gusiganwa ku magare + guhuza neza.” Ingero eshatu zikurikira zigaragaza uburyo abacuruza ibicuruzwa bashobora kugera ku iterambere ry’ubucuruzi binyuze mu igenamigambi rihamye.

Inyigo ya 1: Kuva ku bikoresho byo gutwara amagare kugeza ku bicuruzwa bigurishwa cyane ku isi: Inzira yo kwagura icyiciro cya Lampada

Incamake: Kwigarurira amahirwe yo kwiyongera k'umuco wo gusiganwa ku magare

Mu 2005, igare ryari riteye imbere cyane mu Burayi, ariko hari ikibazo gikomeye cy’ibikoresho byo kwirinda by’umwuga—icyo gihe, inganda nyinshi zari inganda zikora ibicuruzwa mpuzamahanga gusa, kandi isoko rya nyuma ntiryari rifite ibikoresho byiza kandi bihendutse. Lampada, wibanda ku bikoresho by’amagare bigurishwa ku bwinshi, yavumbuye ko abagendera ku magare kure bakunze kugira ububabare mu kibuno bitewe n’igitutu, mu gihe amapantaro asanzwe y’ipamba adatanga imishumi mibi kandi yashoboraga kwangirika. Ibikorwa by'ingenzi: Guhanga udushya mu bicuruzwa + Guteza imbere imiyoboro yo mu mahanga

Kunoza Ibicuruzwa Byuzuye: Udupira twa silicone two mu rwego rwo kwa muganga twashyizwe mu myambaro migufi yo gusiganwa ku magare, dufite imiterere y’umwuka umeze nk’uw’ubuki kugira ngo dukemure ikibazo cyo kuzura. Ubucucike bwa silicone nabwo bwaranogejwe, byongera ubushobozi bwo gukaraba inshuro 3. Iyi "mipira migufi yo gusiganwa ku magare ifite silicone" yabaye iyagurishijwe cyane, itwara hejuru ya 30% by’udupira two mu maduka y’amagare y’abahanga mu Burayi ubwo yatangizwaga.

Kurenga Inzitizi Mpuzamahanga z'Imurikagurisha: Yirinze isoko ry'imbere mu gihugu ryari rihanganye cyane, isosiyete yibanze ku imurikagurisha ry'amagare ry'i Burayi. Ikoresheje udushya mu bicuruzwa, isosiyete yabonye uburenganzira bwihariye bwo kwakira amacumbi y'abategura imurikagurisha, ihuza n'abacuruzi b'ibicuruzwa bya siporo mu Budage no mu Bufaransa. Amadeni menshi yo mu mahanga yiyongereyeho 400% mu mezi atandatu.

Gusubira inyuma k'uruhererekane rw'ibicuruzwa: Kubera kwiyongera kw'ibicuruzwa byatumijwe, uruganda, rwahoze ari ikigo cy'ubucuruzi mpuzamahanga, rwabaye ikigo gitanga ibicuruzwa muri Lampada, rugera ku mpinduka kuva ku "gukwirakwiza ibicuruzwa byinshi" rujya ku "gukwirakwiza ubushakashatsi n'iterambere byigenga + gukwirakwiza ibicuruzwa ku isi yose." Ibyagezweho mu iterambere: Inyungu yarenze miliyoni 10 z'amayuan mu 2007, aho silicone hip pads yatangaga 35% by'inyungu; Nubwo hari ingaruka zo gusangira amagare mu 2016, ubucuruzi bw'ibikoresho byo kurinda ibyuma bya silicone mu mahanga bwashyigikiye izamuka ry'inyungu rusange rya 8% ugereranyije n'uko ibintu byifashe; Ruracyari ikigo 3 cya mbere gitanga ibikoresho byo kurinda amagare mu Burayi, gifite abafatanyabikorwa barenga 200.

Inyigo ya 2: Imiterere ya Decathlon n'uburyo bwo kwinjira bituma Silicone Hip Pads iba "Igipimo ngenderwaho cya Siporo"

Amasomo: Gukemura "Ibibazo n'Ibikenewe by'Ingenzi" bya Siporo Ikomeye Nk'ikigo gikomeye ku isi gicuruza ibikoresho bya siporo, Decathlon yavumbuye ko abaguzi basanzwe bakunze kureka siporo bitewe n'ubwirinzi budahagije - abatangira gukina ku rubura bahangayikishwa no kugwa no gukomereka, abakina imikino yo ku rubura bahangayikishwa no gukururwa ku matako, kandi abakina siporo bicaye bakeneye inkunga y'amatako. Ibikorwa by'ingenzi: Gutandukanya imiterere + kwinjira mu miyoboro
Ibikoresho byihariye ku bijyanye n'imikino:
Gusiganwa ku magare: Imiterere myiza y'imiterere idahindagurika ituma nta guhindagurika mu gihe cyo gusiganwa ku magare ku muvuduko mwinshi, ijyanye n'amagare yo mu muhanda, amagare yo mu misozi, n'andi moko y'amagare;
Gusiganwa ku rubura: Gushyiramo agakoresho gato ka silicone gashobora gushyirwa mu myenda yo ku rubura, kurinda no kugabanya ububabare, bikemura ikibazo cy' "ibikoresho binini byo kurinda";
Ubuhanga: Yakozwe muri silicone yoroshye cyane guhumeka kandi ifite imiterere idafite imitako, ijyanye n'ipantaro ya yoga n'imyenda ya siporo ifatana neza.

Guhuza Umuyoboro Urambuye:
Gukorana n'ahantu ho gukinira ski harenga 200 ku isi, dushyiramo silicone hip pads mu "bintu by'ingenzi byo gutangira", tukagera ku bakoresha binyuze mu buryo bubiri bwo gukodesha no kugurisha ahantu ho gukinira ski;
Gushyiraho "ahantu ho kurinda siporo" mu maduka, bigatuma abaguzi bashobora kugerageza ingaruka zo gukaraba imipira ya silicone aho bakorera, no kunoza igipimo cyo guhindura umupira ukurikije inama za bisi;
Guhuza n'ibigo bitanga inyungu ku buzima bw'umubiri, kuba umucuruzi w'ibikoresho byo kurinda siporo ku bigo nka Google na Microsoft. Ibyagezweho mu iterambere: Kugurisha buri mwaka kwa silicone hip pads byarenze miliyoni 120 z'amayero, bingana na 22% by'amafaranga yinjira mu bikoresho byo kurinda siporo; Byatumye igurishwa ry'ibikoresho byo gusiganwa ku magare n'abatangira kubyina ryazamukaho 18%, biba "ikintu gitwara abantu mu modoka"; Igipimo cyo kugura abakoresha cyageze kuri 37%, aho abakiriya b'ingenzi bagura impuzandengo y'ibicuruzwa 2.3 bitandukanye buri mwaka.

Inyigo ya 3: Uburyo bwo kugurisha ibintu bya Amazon, bigurisha ibirenga 1500 mu minsi 30

Incamake: “Icyiciro gito, amahirwe menshi” muri Cross-Border Wholesale Blake, inzobere mu gukwirakwiza ibikoresho bya siporo mu bihugu bitandukanye, yavumbuye ko nubwo amagare ahagaze (nka Peloton) akunzwe cyane mu ngo z’i Burayi na Amerika, amagare y’imbere nta bwoba afite, kandi abaguzi bakeneye byihutirwa ibikoresho byo kwirinda bitwarwa kandi bihuye neza.

Ibikorwa by'ingenzi: Gushyira ahantu neza + Impinduka mu buryo buhendutse
Kwibanda ku byo ukeneye mu buryo bwihariye: Gutanga ahanini "amapine ya silikoni yo mu bwoko bwa "universal silicone hip pads", ajyanye n'amagare menshi ahoraho n'ibikoresho byo hanze byo gutwara amagare, bigakemura ikibazo cy' "ingorane zo kubona ibice bihuye." Kunoza imiterere y'ibiciro: Mu kugura ibikoresho fatizo bya silikoni byo mu rwego rw'ubuvuzi ku bwinshi, igiciro cyo gutanga cyagenzuwe kuri RMB 10.45, igiciro cya nyuma cyo kugurisha kikaba amadolari 18.39, bigatuma inyungu rusange igera kuri 54%.

Iterambere rishingiye ku magambo: Kugaragaza ingingo z'ingenzi zo kugurisha "kode ishobora kongera gukoreshwa no kudacika intege" byakemuye ibibazo byo gutakaza no kwimura amakarito yo mu matako; Gushishikariza abakoresha gusangira ubunararibonye bwabo mu gukoresha iki gicuruzwa mu mikino byatumye kigera ku manota 4.9, aho abantu basura ibidukikije bagera kuri 60%. Ibisubizo by'iterambere: Mu minsi 103 nyuma yo kugaragara ku rutonde, umubare munini w'abagurisha wageze ku 1565 mu minsi 30, hamwe n'impuzandengo y'abatumiza barenga 50 ku munsi; Igurisha rya buri kwezi ryageze hafi ku madolari 35.000, riba ibicuruzwa 10 bya mbere bigurishwa cyane mu cyiciro cyo kurinda siporo cya Amazon; Iterambere rya 25% mu bucuruzi bw'ibindi bikoresho bya siporo, rituma habaho "ibicuruzwa bigurishwa cyane bikurura abantu benshi + kugurisha mu byiciro byose". Ingingo z'ingenzi zo gukura kw'abakwirakwiza: Inzira 3 zo gutsinda zishobora gusubirwamo

Uburyo bwo guhitamo ibicuruzwa: Guhera kuri "Ibintu by'ingenzi bikora"
Gukura kwa silicone hip pads ahanini bishingiye ku "gukemura ibibazo byihariye by'ububabare mu bihe runaka" - gukaraba amagare, kurinda ski, no kwishimisha mu buzima busanzwe, aho guhaza gusa ibyo "gushushanya". Abacuruza imikino bagomba kwibanda ku bibazo by'ingenzi by'abakunda siporo, bagahitamo ibikoresho bifite ibikoresho bihamye (silicone yo mu rwego rw'ubuvuzi) n'imiterere ikwiye (ihumeka, idatemba).

Ingamba zo Guhuza Imiyoboro: Guhuza n'Imiterere y'Ibidukikije
Irinde kwishingikiriza gusa ku maduka yo kuri interineti. Huza n'abatanga serivisi nk'ahantu ho guterera amagare, amatsinda y'amagare, na studio zo gukora siporo, wongere uburyo bwo kwinjiramo binyuze mu buryo bwa "package sale + uburambe bwo gukodesha"; icyarimwe waguke mu nzira za B2B nko mu maduka y'imikino yo mu mahanga n'amasoko y'imibereho myiza y'ibigo kugira ngo habeho umutekano.

Inzira yo Gukura: Kuva kuri "Igurishwa Rimwe" kugeza kuri "Icyiciro cyo Kwagura"
Ukoresheje silicone hip pads nk'intambwe ikomeye, buhoro buhoro waguka ujya mu bikoresho bifitanye isano n'uburinzi nka silicone pads zo mu mavi n'inkokora, ukora "igisubizo cyo kurinda siporo" kugira ngo wongere agaciro kuri buri mukiriya. Urugero, Lampada yavuye ku myenda migufi ya silicone yo gutwara amagare ijya ku bwoko bwose bw'ibikoresho byo kurinda amagare, mu gihe Decathlon yubatse uburyo bwo kurinda amagare burambuye ku bintu byose.

Umwanzuro: Ubushobozi bw'izamuka ry'amasoko yihariye buracyari kugerwaho. Izamuka rikomeye ryaudupira twa silikoni tw'ikibunoNtabwo ari impanuka, ahubwo ni ingaruka idashobora kwirindwa yo kwiyongera kw' "ubunyamwuga + ihumure" mu gukoresha siporo. Ku bacuruza ibikoresho bya siporo, aho guhangana cyane ku isoko ry'inyanja itukura, ni byiza gusuzuma ibikenewe bitaragerwaho mu bihe by'ingenzi. Nk'uko inyigo z'ibyabaye zibigaragaza, icyiciro gito gikemura neza ikibazo kirahagije kugira ngo gishyigikire miliyoni nyinshi z'amadolari mu iterambere ry'ubucuruzi.